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Our Brand

We have a few guidelines for using Despatch Bay's brand resources. Perfect for if you are running something in the press, building an app with our API or linking back to us from your website. If you feel like you don't really fit into any of those categories or have a more specific request regarding our branding please get in touch with us.

Our Name in Writing

Despatch Bay is two words, with the first letter of each capitalised and we write Despatch Bay in plain text rather than embedding the logo into text. Please also note, we spell Despatch Bay with an E not an I.

The Right Way
  • Despatch Bay
The Wrong Way
  • despatchbay
  • DespatchBay
  • Dispatch Bay

Brand Colours

Here are the main brand colours used within our marketing materials, to use any of these colours in screen based mediums just copy the HEX / HSL value. For use in print, please contact us —

'Primary Peach'

Primary Colour


hsl(11°, 92%, 66%)

'Dark Grey'

Text Colour


hsl(0°, 0%, 33%)


Used in Gradient


hsl(34°, 95%, 63%)


Used in Gradient


hsl(346°, 90%, 60%)

Bonnie Bobbins

Bonnie is our mascot and adds a lot of personality to our brand. She's young, smart, knows her way around a computer and is building a cuddly empire.

We are very protective of Bonnie and although we offer images here for download we request that you speak to us directly before including her in any press, design or marketing.


Using Our Brand Materials

Please Do

Display our branding on your website if you use Despatch Bay.

Use our branding to promote an app you have built that works with Despatch Bay.

Use these assets to help put together articles for your blog, new article or similar — although we would love to hear about them first —

Please Don't

Display these graphics in a way that implies a relationship, affiliation, or endorsement by Despatch Bay of your product, service, or business.

Use these graphics as part of your own product, business, or service's name.

Alter these graphics in any way, or combine them with any other graphics, without written consent from us.

Be Nice

Please remember our brand and its integrity is extremely important to us — please respect it. If we do find you using our brand assets in a way we don't approve of we might insist that you remove it immediately. If in doubt, it's best to run it by us.

Download and Questions

To request a brand asset package in your required format, or for branding related questions, drop us a line on

To help us more accurately answer any questions you have, include any mockups of the intended use. Please note that no response does not mean approval.